3 rules for engaging millennial and Gen Z talent in the workplace

• Millennials and Gen Z will be the majority of the workforce in 2020.

• For younger generations, workplace purpose must be reflected by authentic actions.

• Companies can examine purpose through the lens of humans' innate psychological needs.

We are entering a new era in which the purpose of a corporation is evolving from the shareholder-centric model to one that serves to benefit all stakeholders. Corporations looking to thrive in this beyond-shareholder world must focus first on creating a purpose-driven employee experience, as employees have the potential to be a corporation’s strongest advocates and champions.

Specifically, corporations that want to succeed must engage millennials and Gen Z, as their presence in the global workforce will represent 59% in 2020.

Read the full article here:

https://www.weforum.org/agenda/2020/01/millennial-gen-z-talent-workplace-leadership/